Unlocking the Power of Pixels – Part 1

What is a Pixel? In the ever-evolving landscape of digital marketing, success hinges on understanding your audience and their interaction with your online presence. To achieve this, we turn to…

Ad Campaigns: A 101 guide for Digital Marketers

Running a marketing campaign is jargon-laden and chock-full of metrics. Are you genuinely confused? Do not worry. We will unpack the terms and put you at ease in this introductory…

When Harry Met Sally (Part 1 – A Primer on Financial Analysis)

Let us go down the memory lane and recall the classic rom-com, “When Harry Met Sally”, from the late 1980s featuring Harry Burns (Billy Crystal) and Sally Albright (Meg Ryan).…